The BC Canada Pavilion is located on the 4th floor of the Vancouver Art Gallery, conveniently adjacent to the Robson Square Celebration Site. The Pavilion serves as a destination for VIP guests, media and general public during the Olympics.
There’s something for everyone here, with a storytelling concept includes 4 distinct experiences for each of the wings of the gallery:
- Immersive Forest - A multi-sensory interactive ‘BC Rainforest’ experience
- Green Energy - A green gallery that showcases the best of BC’s technology
- Digital Media - A new media gallery that highlights digital media innovation
- Reception Space – An elegant hosting space, including a covered outdoor patio.
Working with key partners, Netgenetix Media provided interactive solutions for the Green Gallery:
3D Multisensory Theatre
The 16-seat multi-sensory 3D movie theatre system integrates state of the art sensory stimulation with custom 3D film content. The system highlights include 3D HD imagery, surround sound, time-triggered scents, wind simulation and vibration. The 2-3 minute film showcases ‘Super Natural British Columbia’ by following a BC family through an action-packed day of adventures around town.
Social Media Interactive Kiosks
The epostcard terminals allow visitors to create digital photo postcards to email to their friends and family. Via a touch-screen interface, visitors take their photo, enter their message, and send their postcard.
Interactive Glass Touchwalls
The floor-to-ceiling touchwalls create a stunning visual that is also an interactive story of 4 leading-edge BC businesses. Content for additional touch-screens includes an interactive floorplan.
Multimedia Gallery
We also were fortunate enough to be involved in the new media room, working with Sara Bailey and Alex Beim to coordinate the various companies that contributed technology and content for the gallery including:
- Tangible Interaction
- CIS
- Rainmaker
- Electronic Arts
- Goldtooth Creative Agency
- Image Engine
- Disney Propaganda Games
- Switch Interactive
- Company Policy
The experience of contributing to the BC Pavilion has been a highlight of the games. We encourage all to visit the Pavilion and see for yourself.
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The activities at Robson Square's Celebration Site are family-friendly fun, from photo ops, zip line, stages for performers, and a nightly 'Ignite the Dream' show. The square is also a hub for media and business, with live televisions broadcasts from the British Columbia International Media Centre, business programs at the 2010 Commerce Centre, special events at the BC Showcase and skating at the GE Plaza. Working with key partners, Netgenetix provided technology solutions that reinforce why 'You Gotta Be Here' in BC.
Video Vignettes
The zip line that crosses Robson Square has become a highlight of the activities at Robson Square. To keep visitors amused and entertain while they wait for their opportunity to zip across the square, viewfinders have been positioned along the path of the cue. When visitors look into the viewfinders, they watch promotional videos that showcase the beauty and scenery BC.
These videos, which were created from stock footage, promote eight themes:
- Be here for the snow!
- Be here for our award-winning wines!
- Be here for the peak experience!
- Be here for the Wildlife!
- Be here to make a splash!
- Be here for outdoor adventure!
- Be here for our world class cities!
- Be here for the rush!
'Front of the News' Green Screen Interactive Terminal
This terminal allows visitors to 'See Yourself in the Headlines' with a virtual newspaper theme. The photo experience, with the help of green screen technology, allows visitors to be integrated into the interesting visuals of the generated image. The green screen terminal features 3 photo background options, as well as a flat screen tv for visitors to preview their image. The system then prints their photo within a newspaper themed template for a souvenir of their visit to Robson Square.
Robson Square's Celebration Site highlights the spirit and enthusiasm of this province, and provides a positive experience with the 'You Gotta Be Here' brand for both visitors and hometown folks. It is an opportunity to build on what is known about British Columbia and reinforce the perception of British Columbia as a dynamic, creative, innovative player on the world stage. Netgenetix Media is proud and grateful to be a part of this experience.
IMMERSE. INTERACT. INSPIRE.
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Canada’s Northern House is a visitor’s center that showcases the Northern Territories. It is open in Vancouver from December 2009 until April 2010, with the highlight being the Winter Olympic Games in February 2010. The objective of the house is the promotion of the Northern Territories in terms of economic development, tourism, and arts and culture. The exhibit is a multipurpose 2 story space, which will includes a retail space, art gallery, performance space, and hosting venue for events. The location is compelling, on the corner of Hastings St. and Seymour St, in close proximity to Waterfront Station for visitors arriving into Vancouver.
Personal interactive experiences engage each individual in the experience, help people connect to a brand, and hopefully leave the consumer with a story to tell others. Social networking success shows that there is a desire for people not only to ‘live’ the experience themselves but to also connect with others in a shared experience. Working with the marketing and media partners of Canada’s Northern House, Netgenetix Media provided the following digital interactive solutions:
Personalized Video Message Terminals
The Personal Video Message Terminals allow visitors to record video postcard messages and then send them to friends and family. The video camera is be positioned to capture the background activity of the gallery itself. Beyond novelty, the terminals provide convenience to visitors who want to avoid expensive bandwidth costs to send video messages home from the Games. The friends and family receive a branded email with a link back to a mini-site to view the personalized video.
Green Screen Interactive Terminal
The Green Screen Interactive Terminal provides a video postcard experience that, with the help of green screen technology, allows visitors to be integrated into the interesting visuals. The terminals feature a touch screen interface to select the videos, as well as to send the video to their friends and family. Canada’s Northern House provides 2 video storyline options to visitors – Northern Lights or Create your own Arctic Adventure from 5 mini video clips.
The success of the venue to promote the Northern Territories can be quantified in numerous ways, including volume of foot traffic to the site, sales of merchandise at the retail store, popularity of the site as a hosting and performance venue, and cross-promotion of local art galleries. Additionally, digital initiatives can track usage of exhibits at the venue, collection of visitor data and demographics. However, the best measure of success is the popularity of the gallery with visitors to Vancouver, as evidenced by the perpetual cue to enter the building.
IMMERSE. INTERACT. INSPIRE.
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Netgenetix has been fortunate enough to build an impressive portfolio of work experience with key partners via the opportunity presented by the Vancouver 2010 Olympic Games. Examples of our technology solutions can be found at the following events during the games:
- Olympic Torch Relay / Paralympic Torch Relay: Visitors to the Olympic Torch Relay celebration sites recorded messages with our video message terminals at the Province of BC's activation. Visitors from all over BC shared why 'You Gotta Be Here', with featured videos to be displayed at Robson Square during the games.
- Canada's Northern House: Our technology at Canada's Northern House include epostcard video terminals, contest terminals, and a green screen 'create your Arctic Adventure' video experience. Visit 602 West Hastings at Seymour.
- BC Canada Pavilion: Visitors to the BC Canada Pavilion at the Vancouver Art Gallery can experience a 3D immersive movie experience of a day in the life of a family in BC, learn about innovative green energy technology via glass touch-screen interactive info-graphics, and send a photo epostcard to friends and family. Watch a sneak preview here. Visit 750 Hornby Street at Robson
- Robson Square: Whether watching videos via viewfinders while waiting your turn on the zipline or having your photo taken for the 'Front of the News' at a green screen photo booth, visitors will be engaged with the buzz of activity at Robson Square's celebration site at Robson and Howe.
Netgenetix Media has leveraged our knowledge of interactive design, web analytics, online solutions, and content development to become a leader in digital interactive design solutions. This natural extension of our expertise to the physical realm provides strategy, creativity, and technology to help our clients reach their customers in new and engaging ways. Our products enable visitors to interact with technology, immerse themselves in an experience, and walk away with a positive impression of our clients' brand.
IMMERSE. INTERACT. INSPIRE.
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