Netgenetix is thrilled to announce the launch of We Answer, www.weanswer.ca, a website design and development project for the Canadian Red Cross. The project is a collaborative venture with Big House Communications, a Vancouver-based marketing agency, to commemorate the Centennial for the Canadian Red Cross. Netgenetix Media created the website portion of the integrated public relations and fundraising campaign that includes radio, tv, print, and local events.
The Canadian Red Cross is a charity organization that has served locally and internationally for 100 years. Despite its prominence, confusion remains in the eyes of the public as to the role of the Red Cross, its programs, its geographic focus, and its need for public support with volunteerism and financial donations. The goal of this website project is to address this confusion to dispel any myths about the Red Cross, educate and inform the target audience, and engage website visitors to take action. The project focus is on the charity's local efforts in three program areas: Humanitarian Programs, Disaster and Conflict, and Health and Injury Prevention.
All media efforts feature Tragedy as a caller, and the Red Cross as the one who will answer the call. The website takes inspiration from the other media efforts, and is relevant to the campaign's objectives, while optimizing the unique opportunities of the online medium. All media efforts drive visitors to the website for more information.
The website focuses on key themes:
Reinforce CRC's activity locally in BC
Visual emphasis that the Red Cross is an organization that helps in very real, local ways is showcased in an interactive map of program stories. The map provides strong visual impact for the number of stories, and the geographic dispersion of the stories in the lower mainland and in BC. It also offers a dynamic and creative approach to program content.
Increase Awareness of Red Cross Programs and History
An interactive timeline provides a chronological snapshot of personal stories that represent local efforts by the Canadian Red Cross. Visitor interaction is encouraged with an opportunity to 'share your story' with the Red Cross. Archival photos are featured to reinforce the history of the charity.
Continuity with the TV and Radio Ads
The website loads with the final scene from the tv ad, to ensure creative continuity for the two mediums. After 'tragedy' calls, the telephone becomes the main navigation for the site. A notebook falls into place beside the phone, as a natural place to feature the body content of the site. The tv and radio ads are also featured within the site under See & Hear.
Encourage Visitors to Get Involved
The website features four calls to action for visitors to respond and 'answer the call' with the Red Cross: donate, become a member, volunteer, and attend events. Local events are showcased in an engaging visual calendar.
The website was launched June 15, 2009 and subsequently announced at the Power of Humanity event and Canadian Red Cross Annual General Meeting June 16, 2009. www.weanswer.ca
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ALS Minerals came to Netgenetix in January 2009 for a fresh perspective on their custom web application, Webtrieve. Webtrieve allows client companies and geologists secure access to their lab results for their mineral samples. The web application was developed by ALS staff over many years, who built a robust system for their active user base. Netgenetix was tasked with providing usability recommendations, a modernized design, and updated technology for the application.
ALS Minerals is a Vancouver business that specializes in analyzing mineral samples for the geology and mining industry. Samples are handled by ALS labs, and then the data is published to a secure site for review by client company geologists. As the target audience of the application is technology-minded and often accessing the site from remote locations, performance and usability are key considerations for ALS.
The engagement with Netgenetix began in January with a thorough Requirements Analysis project. Through a series of meetings and interviews with ALS stakeholders and client companies, coupled with a detailed assessment of the Webtrieve code and site architecture, Netgenetix was able to provide a recommendation for the redevelopment. The deliverables of this project included:
- Situational Outlook Report
- Project Scope Document
- Functional Requirements Document
- Site Map of Information Architecture
- Wireframes of Page Templates
- User Profile Descriptions
- Optimized User Paths
- Development Delivery Plan
- Success Indicators Document
Following on the planning of the requirements project, a web development project began in March of 2009. Essentials of the development project included: redesign of the site for a new modern look-and-feel, redevelopment of the system to convert from ASP to ASP.NET, usability changes that were recommended during the requirements analysis, and improved browser compatibility (from Internet Explorer only to IE, Firefox, Safari, and Google’s Chrome).
The redeveloped Webtrieve was released to select clients in late May. New discussions are now underway for feature upgrades for Webtrieve this summer.
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Profiles Global has once again selected Netgenetix Media to develop their online identity and custom software. Profiles Global first came to Netgenetix in 2001 to create the online portion of their business. Their 2001 site was very advanced for the times, with a content management system, distributor management administration, and advanced reporting features, including online assessments for personality profiles. With the advancement in design and technologies in the ensuing 8 years, Profiles Global now has the unique opportunity to once again establish themselves as leaders in their industry.
Profiles Global is a Vancouver based business that provides personality assessments to the Human Resources industry. The assessments are based on DISC theory, which was developed by William Molton Marsden. DISC theory describes individuals by four criteria: Dominance (D), Influence (I), Steadiness (S), and Compliance or Conscientiousness (C). Jobs can also be assessed by the same criteria as people, to highlight the desired characteristics for a particular position. Based on the results of an assessment, companies and HR professionals can suitably match available roles to the most relevant candidates.
The new website will serve multiple target audiences, including assessment takers, client companies, and potential distributors. The clean corporate design will inspire confidence in Profiles Global as a stable, professional leader in the human resources assessments industry. Effective use of color and imagery will reinforce the branding of Profiles Global as a trustworthy and modern organization. The design will be influenced by a renewed logo design, including the tagline ‘Insight that delivers results’. The project also includes the development of print collateral, such as letterhead, envelopes, and presentation folders.
The new client center will be the heart of the site. The client center will service multiple levels of permissions, from assessment takers, to client companies, to distributors, as well as to Profiles Global staff and website administrators. Based on their login, each visitor will have access to the relevant functionality that serves their objectives. Features include: online assessments and reporting, client management, distributor management, email campaign manager, website content management, assessment reports content management, and web analytics. Assessments will be available for multi-lingual audiences as well, initially including Spanish and French, with more languages added as Profiles Global expands internationally.
The website will be built with SEO strategy in mind, to help the site be found by potential audiences. This SEO strategy follows the framework that Netgenetix has developed for their Citrus SEO services. This includes 5 core steps: baseline assessment of current site and competitors, recommendations of strategy and keywords, implementation of SEO tactics, followed by notification of the site to search engines, and a 90-day post release follow up measure of ROI.
Profiles Global new web presence is planned for a late summer release.
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