Netgenetix Media announces the launch of a new Canadian bridal name change website, www.imamrs.com. 'I'm a mrs' provides a paid service for new brides to manage the marriage name change process. The website is critical to the business success of 'I'm a mrs', as the business is entirely web-based.
The Service
The name change service is available to brides who purchase a membership to the site. Website visitors can also purchase gift cards as a useful wedding gift. Once registered, new members are stepped through a wizard to select which forms are the most relevant to them. They can manage their ‘to do’ list of forms within an editable checklist that allows an at-a-glance view of all the forms for that member. For each form, they can download a pdf that auto-fills with their personal details; once downloaded, they print it off and submit it by mail.
Administration Tools
Zowie CMS is integrated with the website to allow the staff at 'I'm a mrs' to easily update the content to the site. A newsletter email marketing tool allows 'I'm a mrs' staff to promote the website to the bridal community. Membership accounts are managed with an online tool that enables administrators to manage and communicate with their subscribed members. A Document Management System (DMS) allows staff to add to and maintain the marriage name change documents.
Creative Design
Brand synergy across marketing efforts, including logo, print, and web design, was a critical element of the project. The creative design was a collaborative process with Mozez of Wrench Creative. Design work began with the logo as the visual anchor of the brand. The website design is modern and minimal, while also playful and stylish.
Citrus SEO
Citrus SEO, Netgenetix Media’s professional website search engine optimization service, was an essential element of the project to ensure that the website is visible to potential brides. SEO strategies include evaluating SEO opportunities left vacant by competitors, making effective use of content keyword seeding, and promoting backlinks to www.imamrs.com. The site also includes a ‘send to a friend’ feature to encourage website visitors to promote the site.
The 'I'm a mrs' website was launched December 15, 2008 just in time for the upcoming wedding planning season. www.imamrs.com
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Leading Quality Assurance is a UK-based organization that specializes in hotel service standard inspections and benchmarking services for the luxury travel industry. LQA has worked with Netgenetix since 2004, including most recently a major project last winter to redesign the corporate logo, website, and client area.
The new project goals included integrating office administration tasks such as hotel contract management, consultant travel scheduling, flight approvals, vacation requests, and other various administrative tasks within the employee website. In particular, the project involved moving the scheduling process online to create a centralized resource for consultants and administrators.
The legacy offline method of scheduling involved many disparate tools, from Excel spreadsheets, to ACT CRM Software. This was a complex process that involved over 500 hotels with 180 inspections per month with 24 consultants. The new process integrates intelligent logic between each step of the process, from creating contracts, to assigning consultants to a hotel, to documenting a travel schedule for each consultant. This process also includes an approval system for flight costs, vacation days, special requests, and internal office days.
The employee site was redesigned to coordinate with the look and feel of the public website: www.leadingquality.com. Additional upgrades include advanced search functionality, and data synchronization between the employee site and the secure client website. New features that will be added in January include CRM functionality and a central resource for office documentation.
The new employee website went live December 12, 2008 in time for planning and scheduling for 2009.
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The Blackmarkers is a new Vancouver-based boutique online merchant of street fashion. Street fashion is trend setter clothing with a niche in graphic t-shirts, denim, shoes, and hats. Typical customers are art and music inspired individuals who may be flagged by society as different. The tagline for the Blackmarkers is ‘Knowledge of the Esoteric’. The Blackmarkers selected Netgenetix Media for their website development project due to the desire to create a unique design that also provides smart functionality.
The online store will feature a filtered selection of street fashion from around the world. The Blackmarkers will launch with 14 brands of street fashion, including Ten Deep, Crooks, Staple, Twelve Bar, and Homeroom Clothing. These products are also carried in specialty boutiques that pay close attention to design, details, and atmosphere. There is currently a rare opportunity to bring that same aesthetic into an online environment.
Many of the Blackmarkers competitors have brick and mortar stores, but also offer online shopping via cookie cutter shopping carts based on pre-built systems. In contrast, the goal for the Blackmarkers is to develop a site that provides a better shopping experience for their customers, while also conveying a professional impression for their suppliers. The website will be integrated with a third party shopping cart system, aspdotnetstorefront, that allows exceptional customization for layout and design.
Although the Black Markers will not be a brick and mortar store, boutique stores in urban centers are also competitors for street fashion. These stores appear exclusive because they intentionally display low inventory, where a customer will have to ask for their size from the back of the store. It is this exclusive, yet funky and alternative feel that is essential to the website design for the Blackmarkers. The design needs to have striking impact with creative flair that adds wow without compromising usability. The visual nature of the online store is essential to create a memorable brand impression.
The website and online store is currently in development and will be launched in January 2009. www.theblackmarkers.com
http://www.netgenetix.com) is a Vancouver website design and development company specializing in website design, web development, and search engine optimization. With a strong emphasis on exceptional results, Netgenetix Media can help you to ensure your company reaches its online goals. 
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Smak is a guerilla marketing agency located in Vancouver and Toronto. Smak worked with Netgenetix in 2007 to build a new website and internal project management application. The new project is an upgrade to the project management application to create a dynamic document wizard that will allow staff to easily create and edit internal and client facing documentation.
The legacy system for managing corporate branded documents involved Word Template files. These documents were attractive for communicating with clients and useful for their organization to promote a common format while filling out the document details; however, the template files were cumbersome to work with. The document wizard was suggested as an alternate approach to manage the documents with improved usability, workflow, and functionality.
The document wizard allows non-technical users to enter information into a simplified interface of questions and answers. Tool tips are set up for each section to prompt staff on the appropriate way to fill out the form. The wizard can be stepped through in a linear fashion, section by section, including ‘next’ / ‘previous’ button sets, or the user can jump from tab to tab to fill out the information as it is available. Certain questions are deemed ‘required’ that prevent the document from being published without them. Other questions can be left blank, and the software will intelligently hide the unanswered questions from the rendered document.
Upon answering the questions, staff can save their data or publish the completed wizard as a finished document. The generated documents are branded with the corporate graphics to ensure a consistent design aesthetic. Once published, alerts can be sent to clients to notify them of the availability of the new document. When a document is opened by a client, read receipts are sent to the account manager. This tool also allows multiple levels of users to contribute to the documents, to allow staff to edit content, while administrators can manage the wizard itself.
This upgrade will streamline the workflow for the documents, while unifying a document management system with the web-based project management application.
The Smak document wizard is in development and will be complete by mid-December, 2008.
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Caring for our Youth (CFOY) is an organization that was formed in 2004 by Doris Xelemith Paul to advocate for youths of the Squamish Nation against many issues, including drug dealing, substance abuse, and violence. CFOY is a community-based committee that is run by volunteers, including First Nations members and individuals from local law enforcement. Doris took the leadership role to build bridges between First Nations community and surrounding community.
CFOY came to Netgenetix to create a website that will serve to educate and inform the community regarding CFOY’s work as an advocate organization. Specific goals include:
- Network with other First Nations regarding social issues
- Network with other advocate organizations
- Encourage community involvement within Squamish nation
- Provide resources to those in need
- Tell the story of the accomplishments of CFOY
The website design needed to convey the message of the CFOY website as a comprehensive reliable up-to-date resource that can be trusted. The design is colorful and engaging, with striking imagery and a watermark of the organization’s logo. The website has been set up with online administration tools, including a content management system, as well as a news release system and a tool to post events to the website, so that Doris can continually update the website with the progress that CFOY makes.
Doris is thrilled with the final result “I am so grateful for all the time and work your awesome team have put into making one of my visions a reality! I can't thank your team enough!”
CFOY’s new website was launched November 6, 2008. www.cfoy.org
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Vancouver pet sitting company, Fetch N'Go, announces their new photo gallery. Fetch N'Go staff take great pride in the care and keeping of the pets in their care. Their daily pet visits and walking excursions are prime photo opportunities. The Fetch N'Go website now has a photo gallery to share these photos with the happy pet owners.
The photo gallery features multiple photo albums that can be added to over time. Each photo album can have multiple pages of photos. Visitors can scroll through the photos one by one, jump to the thumbnail of interest, or opt for a slideshow to auto-play through the available photos. There is also an option to view an enlarged version of each image.
The photos are managed with an online administration tool. Photos can be uploaded in bulk to promote efficiency when using the tool. Each photo can be edited individually to assign a photo title and description. Each photo is automatically overlaid with a Fetch N'Go logo when the photo is uploaded, ensuring the photos are branded with the company name.
The new photo gallery featuring Fetch ‘n’ Go pets was added to the website in October 2008. www.fetchngo.com
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One West Properties is a Vancouver property management company that came to Netgenetix Media last winter with a project to enhance the search engine optimization of their website, www.onewest.ca. The project was successful and encouraged One West to return to Netgenetix for Phase 2 of their SEO project, as well as new custom web development. The website now features rental property listings for Vancouver, a real estate blog, and a content management system.
Rental Property Listings
Property rental listings provide tremendous value to website visitors, while also providing new and relevant content for search engines. Property Listings on the One West website are managed with an online administration tool that allows creating listings, archiving listings, adding property listing details, and uploading listing photos. Calls-to-action include 'apply for a rental' and 'schedule viewing' online.
Real Estate Blog
Blogs provide amazing SEO value because they are content-rich, rather than graphics-heavy. Blogs are also suitable for an editorial focus to reflect on industry trends and local real estate news.
Content Management Software
Zowie CMS was integrated with the One West website to provide a simple solution to update the website and easily add new pages to their website. There is tremendous SEO value to fresh content that can be built out over time.
SEO Phase 2
Phase 2 of the SEO project expanded the focus of the original SEO project to include the development and revision of Vancouver-specific property management content, five additional keyword phrases, audit and analysis of online competitors, and structural revision of the HTML code for search engine best practices.
The upgraded website was launched October 9, 2008. www.onewest.ca
http://www.netgenetix.com) is a Vancouver website design and development company specializing in website design, web development, and search engine optimization. With a strong emphasis on exceptional results, Netgenetix Media can help you to ensure your company reaches its online goals.
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Citrus SEO is a professional website search engine optimization service offered by Netgenetix Media. Although this service is promoted via the company’s main website, www.netgenetix.com, it was determined that the SEO service would benefit from its own product brand, with a separate name, brand image, marketing message, and website look-and-feel. The challenge included the need to create a unique brand for Citrus that would still align with the over-arching brand for Netgenetix.
The name for Citrus SEO was developed through a creative brainstorming sessions to encapsulate a service that would ‘renew’ website traffic, ‘refresh’ visibility with search engines, & ‘invigorate’ website activity. The color scheme is fresh, juicy, appealing, & invigorating with a fizzy citrus soda pop theme. The tagline followed naturally as ‘Clean. Refreshing. Organic.’ Organic is an SEO terms that refers to the search engine optimization techniques that focus on improving search results with strategy rather than pay-per-click advertising methods for generating website traffic.
The primary objective of the Citrus SEO website is lead generation to encourage website visitors to convert to customers. This strategy is a central theme throughout the website, from the tone of the content, to the three calls-to-action that are featured as prominent buttons on all pages of the website:
Effective website usability was emphasized throughout the development decisions. The website navigation is consistently available through multiple user paths (main navigation, breadcrumb links, footer links, & sitemap). The featured flash banner promotes relevant case studies without interfering with the user experience. An SEO blog provides useful up-to-date website content that encourages return website visitors to learn more about search engine optimization best practices.
http://www.netgenetix.com) is a Vancouver website design and development company specializing in website design, web development, and search engine optimization. With a strong emphasis on exceptional results, Netgenetix Media can help you to ensure your company reaches its online goals.
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Pro File Client Care is an Abbotsford-based travel agency that has developed a software system for Customer Relationship Management for travel agencies. The new business direction of Pro File Client Care targets licensing their software to independent travel agents and travel agencies.
Pro File Client Care approached Netgenetix in June with a project to assess the existing code and plan the full scale project for feasibility. Based on the successful completion of this evaluation, Pro File Client Care has contracted Netgenetix for the current development project. The project goals for the web-based CRM software include conversion to new technologies, upgrades to allow for use by multiple agencies, and improvements and additions to existing CRM reporting functions.
Conversion to new technologies
With the expected growth of the CRM licensing to hundreds of travel agencies and independent agents, economies of scale and administration need to be addressed. The new solution will be converted from the existing software foundation to SQL Server 2005 for the database and .NET Framework 2.0 for all system and reporting code.
Multiple Agency capability
The current web-based CRM system will be extended to accommodate for use by multiple agencies; however the system will remain as a single site and single database solution. This will allow for simple and easy unified deployment of enhancements and upgrades to all agencies. All agencies accessing the application will use the same copy of the application through one common URL.
System Enhancements
The system enhancements include data validation, additional user permission levels, and as well as new reporting functions. All data entry functions will be examined and proper data checking and validations will be added to ensure the accuracy of the data entering into the system. There will be four levels of users for the CRM: Master Administrator, Agency Administrator, Agency User, and Marketing User. The new reporting functions include importing and exporting selected customer lists from the system.
Pro File Client Care's new whitelabel CRM system will be launched September 2008.
http://www.netgenetix.com) is a Vancouver website design and development company specializing in website design, web development, and search engine optimization. With a strong emphasis on exceptional results, Netgenetix Media can help you to ensure your company reaches its online goals.
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IQC Concrete Construction approached Netgenetix Media in April 2008 to upgrade their corporate online presence. The new website features a clean modern design, clear information architecture, and a professional brand image. The focus of the website is a photo gallery to showcase IQC's portfolio of concrete forming construction projects.
IQC's construction projects focus on large scale commercial and industrial developments in Vancouver, BC. Their business strategy differentiates IQC from the competition on the basis of budget, schedule, and technical advantage. Their technical advantage is gained from implementing cutting edge formworks systems from Doka Formworks.
The IQC website is integrated with Netgenetix Media's content management software, Zowie CMS. This software allows IQC staff to easily edit the content on the website, to keep the site content fresh and accurate.
The featured website photo gallery engages IQC's website visitors, while providing valuable visual information about the company's construction projects. The photo gallery displays multiple photo albums, allowing IQC to showcase a large volume of images, while providing a logical organization to the photos on a per project basis. Within each photo album, website visitors can scroll through each photo individually, or utilize a slideshow function to allow an autoplay of the full album of images. The web-based photo gallery administration tool allows easy access for IQC staff to upload construction project images to the website. The tool automatically resized images to create two sizes (thumbnail and featured photo), as well as overlaying a corporate logo of IQC on the images.
The new website and photo gallery was successfully launched June 25, 2008.
http://www.netgenetix.com) is a Vancouver website design and development company specializing in website design, web development, and search engine optimization. With a strong emphasis on exceptional results, Netgenetix Media can help you to ensure your company reaches its online goals.
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One West Properties first came to Netgenetix in December 2007 to improve the website’s visibility with search engines. The project employed a 5 phase SEO project: establish baseline performance, define search criteria, implement website and content changes, notify search engines, and measure improvements. The post-project SEO audit provided details on the changes that occurred in the website traffic patterns due to the SEO changes. The two most important traffic pattern changes include sources of traffic and keywords searched.
Before the SEO changes, Search Engines only accounted for 17% of the visitors on the One West website. In contrast, in May, 67% of website visitors came from Search Engines. This is a huge change in proportion, which indicates the reality that new visitors are finding the website with their online searches.
The keywords that resulted in website visitors finding the site changed from only keywords that include the term ‘One West’ to include Vancouver-specific property management terms as the top keyword phrases. Vancouver-specific property management keywords now bring up One West within the top two pages of search results.
Overall, the project increased website traffic, but more importantly, increased the right kind of traffic, from search engines, using Vancouver-specific Property Management keywords.
Search Engine Optimization is an ongoing effort to keep a website visible and valuable to search engines. The recommendations thus far have focused on a core upgrade to the website for SEO goals, while new ideas for SEO focus on furthering the focus of the original SEO project to encompass content development, code structure, competitor analysis, and new keywords. Related web development that supports the SEO goals includes addition of content management software, a property listing application, and a blog to the website.
Phase 2 of the SEO project, along with the new custom web development, is planned for Fall 2008.
http://www.netgenetix.com) is a Vancouver website design and development company specializing in website design, web development, and search engine optimization. With a strong emphasis on exceptional results, Netgenetix Media can help you to ensure your company reaches its online goals.
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Leading Quality Assurance (LQA) is an industry leader in the international hotel service benchmarking industry. Over the past three years, through a partnership with our organization, LQA’s management team has embraced the power of the web for business strategy.
LQA consultants perform audits on luxury hotels, and report their findings to a centralized online website administration tool. Once the raw data is uploaded and processed, it is available for the hotel clients of LQA to view via a password protected client area web-based user interface. This extensive client area features advanced hotel reporting software. Clients can run data reports on various criteria to generate meaningful graphs and numerical charts about their hotel’s performance over time, and measured against competitors and industry standards.
LQA has recently redefined their business strategy to establish a new brand image, in order to better differentiate from their competitors. As a result of this rebranding, Netgenetix Media worked with LQA to redesign their website, design relevant print collateral,and develop a new corporate logo. The new design was inspired by the brand image for LQA: impeccable, modern, trustworthy, analytical, & global. The colors are bold and stylish. The website design is clean and modern. The featured flash map is a visual representation of the global brand, as well as a functional tool that adds wow factor. This tool allows visitors to zoom into geographic regions of interest to view sample hotel benchmarking data.
The project began over three years ago with custom software development. During the past year, this software has undergone a major upgrade for new features and functionality. These new features are conveyed to current and potential customers with password-protected online flash tutorials. These tutorials are maintained within a separate user interface that has been designed to match the look-and-feel of the new site, while promoting effective usability for an interactive tool.
The new website was successfully launched June 6, 2008. A new project with a software development focus is now in discussion. www.leadingquality.com
(http://www.netgenetix.com) is a Vancouver website design and development company specializing in website design, web development, and search engine optimization. With a strong emphasis on exceptional results, Netgenetix Media can help you to ensure your company reaches its online goals.
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Applied Plastics Technology has once again selected Netgenetix Media to design and develop their company's website. Netgenetix Media first worked with Applied Plastics Technology in 2004.
Applied Plastics Technology is a Langley BC based Canadian owned and operated plastic injection mold manufacturer that has been producing quality injection molded plastics since 1989. Applied Plastics products include tamper-evident food-grade plastic containers and durable DVD / Media cases. Custom services include injection mold tooling and color offset printing.
The new website will need to convey a shift in Applied Plastic's business for a manufacturer that sells direct. Integral to this value proposition is fresh website design with a clear marketing message and focused calls-to-action to "contact us to buy direct from the manufacturer". The message will be reinforced by an accurate online product catalog and relevant supporting website content. Search engine optimization will ensure that the marketing message reaches not only current customers, but also new business opportunities.
The focus of the website development is a new online catalog that will showcase their plastics products. The product management system will provide them with an administration tool to provide a consistent page layout for each plastic product. The system will be developed as a database-driven product listing that will be the critical first step towards an eventual ecommerce platform. The new website will also be integrated with, Zowie CMS, a feature rich yet simple to use content management system developed by Netgenetix. Zowie will allow Applied Plastics' Sales and Marketing staff to have timely editing control of the website content.
Netgenetix will also be providing their search engine optimization service, Citrus SEO, to plan the business goals of the new website in the context of SEO. The current website's perfomance will be measured and compared with market competitors. Possible keywords will be evaluated and strategically implemented throughout the new website. Website traffic and usage statistics will then be monitored to report on website visitors, defining information such as origin, products of interest, and navigation path through the website. The SEO service will enable Applied Plastics to gain search engine visibility against their competitors.
Netgenetix has targeted the launch of Applied Plastics' new website for September 2008.
(http://www.netgenetix.com) is a Vancouver website design and development company specializing in website design, web development, and search engine optimization. With a strong emphasis on exceptional results, Netgenetix Media can help you to ensure your company reaches its online goals.
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Get Connected TV show gives business viewers a perspective on how the latest digital technologies can enhance business productivity. Lindsay Smith, Host of Get Connected TV, interviewed Leigh Byblow, President of Netgenetix Media, about web technology. They discussed buzz of Web 2.0 and the advantages of working with a professional web design studio. This interview episode aired Saturday May 24th on Business News Network and G4 Tech TV.
Get Connected TV, is produced by Vancouver-based, Blink Media Works, a leader in television and new media content production with over 25 years cumulative experience in the video production and marketing industries. The weekly program also includes tips, reviews and insight from industry experts on technology products, services and applications. Get Connected TV Season 3 is hosted by Mike Agerbo, AJ Vikery and Lindsay Smith, who have a way of simplifying everything about technology for your business or home.
For business owners curious to know more about Web 2.0 and the benefits of working with a professional web development firm, the video of the interview is now available for viewing on You Tube.
(http://www.netgenetix.com) is a Vancouver website design and development company specializing in website design, web development, and search engine optimization. With a strong emphasis on exceptional results, Netgenetix Media can help you to ensure your company reaches its online goals.
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SpiceBox Products, a Burnaby, BC creative book publisher, partnered with Netgenetix Media in January 2008 to create a new web presence. SpiceBox wanted to create a new online marketing strategy that would showcase their creative book products to appeal to both retailers and consumers, and to both adults and children. The new website was successfully launched April 22, 2008.
"It was a pleasure to work with Paul and Jessica, and the team in the background at Netgenetix. They listened to our requirements and objectives, and sat down with us time and again to come up with a solution that wouldn't break our budget," said Garret Chan, Creative Director at SpiceBox Products Ltd. "When SpiceBox made the decision to build our website we had looked at a number of companies to work with and found that Netgenetix provided us with the best solution to fit our needs." Mr. Chan went on to add, "Through ongoing communication we were able to see the development process through from beginning to launch date efficiently and problem free. We are very happy with the final results and I would recommend the team at Netgenetix to any company looking for a customized web solution."
The success of the website comes from a clean corporate design that incorporates appealling aesthetics for the brand image. The clarity of the new online marketing message sits well with the SpiceBox executive. One of the highlights of the website is a product catalog which provides users with colorful product images and descriptions to draw attention to the quality and value of the product. A "Where to Buy" section lists the various retailers of the Spicebox products to tell users where to shop for the book-plus products. Additionally, an FAQ section helps website visitors learn more about the products. The website is administered with Zowie CMS™, a Content Management System developed by Netgenetix Media. The powerful simplicity of Zowie CMS™ allows SpiceBox's marketing team to edit, update, and change the website content in a timely fashion.
"The SpiceBox website design and development is a project the Netgenetix team was happily wrapped up in. Through the open dialogue with Garett Chan and his team we were able to create the digital presence they were after, and provide the self-maintained editing capability that SpiceBox had long dreamed about," said Paul Knox, Sales + Client Services at Netgenetix Media Inc.
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Bringing Back Simple! - Zowie CMS™ Version 2.0 is soon to be released for Spring 2008 with upgraded functionality and added features. For the past 7 years, Netgenetix Media has developed in-house custom Content Management Solutions for their clients. Zowie CMS™ was released this past October 2007 as the newly branded CMS based on that experience. The added features for Spring 2008 include Drag and Drop site layout functionality, a page template selector, and an upgrade to the administrator's permission settings.
The Drag and Drop site layout functionality provides a simple drag and drop of your site pages effectively repositioning them in the web site, the main navigation menu, and the site map. With the Page Template selector you can choose from (and even switch between) multiple web site template page layouts when modifying or creating new content, providing numerous variations of content blocks within your site. With the Administrator's Customized Permissions tool authorized secure users can be allowed to edit content and page properties of all pages, be restricted to just the content on one page, or anywhere in between.
Looking ahead Zowie CMS™ Version 2.0 can be custom integrated with our web specific modules such as Photo Galleries, an Email Marketing Campaign Newsletter Manager, a Document Management System, and an Events Calendar. Other features in the Zowie CMS™ roadmap include member-only web site content, form submission management, editable form administration, and a site search engine.
Contact us today to find out how Zowie CMS can help you achieve your business goals for your website.
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Urban Recreation, a Vancouver-based Sport and Events Management company, has just launched a web 2.0 makeover of their website. Key elements include a user customized drag-and-drop interface for members, design toggle between a sport-focused design to a social-focused look-and-feel, new advertising opportunities, and a content rotator that targets website visitors with fresh and relevant content.
Urban Recreation originally came to Netgenetix in 2006 with a project to create a new brand identity, including logo design and website design and development. The focus of the project was the migration of the member registration and payment process from over-the-phone to online ecommerce management for their 10,000+ members. Other features of the project include photo gallery administration, email campaign management, and a custom content management system.
The project was hugely successful. "They listened closely to our needs and have provided insightful and practical web-based solutions to overcome our obstacles. This evolution in how we do business has resulted in streamlined processes that allow us to grow our business while saving us a tremendous amount of time and money every day." said Steve Laing, Managing Partner, "The success we have achieved in this short time has opened up our eyes further to the possibilities of the web and we are seriously taking advantage of it!"
The first phase of new project aimed to build upon this solid base by promoting Urban Rec's new social focus, as well as enabling new sponsorship opportunities. The website was modified to have a new toggle between two alternate homepages: the original red sport-focused design, and the new blue social-focused design. The site design was also modified for new ad zones and new featured treatment of sponsor logos. A content rotator was developed to drive relevant and timely content to the homepage, to encourage website visitors to click through to other areas of the website. This rotator was integrated with the CMS to allow a publishing schedule for each item featured in the rotator, as well as a tool to measure the click through success for each featured promotion.
The second phase of the project focused creating additional value for the website visitor by offering user-specific content and enhanced usability. Members can now login to a customizable member dashboard to find out information regarding their registered leagues, tournaments, events, and parties. Rather than searching the site to find out their league schedule among the sitewide listing of schedules, their user-specific schedule is now available via their dashboard. Members can expand and collapse dashboard information, and drag and drop page elements within the dashboard. The next time they login, the system will remember their customized preferences. Other features of the upgrade focus on streamlining website administration efforts with new member and registration reporting tools and upgrades to the sports league management system.
Urban Rec's new upgrades were launched successfully March 6, 2008. www.urbanrec.ca
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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The Alaska Highway Aboriginal Pipeline Coalition (AHAPC) is a non-political, community-based, non-profit society based in
The AHAPC sought out Netgenetix with plans to create a brand new website. The organization’s primary goal is to serve as an informational resource to communicate to their First Nations audience. As such, the new website will provide one central place for visitors to come to learn about Pipeline Project updates, stay informed about the activities of the AHAPC, and search for information on the Pipeline Project. Accordingly the site features press releases, a glossary of terms, a calendar of events, and a searchable document library. The website will be edited and kept up to date with Netgenetix’s in house content management software, Zowie CMS™, as well as a custom calendar application, and an online document management system (DMS).
The AHAPC sought a design that would convey the message of the website as a comprehensive reliable up-to-date resource that can be trusted. The design needs to have an informational focus that is professional, while still personal and engaging. The design also needs to reflect its cultural context of First Nations values. This theme is demonstrated with earth tones for integrity with the environment, as well as symbolic imagery, such as a featured feather throughout the design. Striking landscape images also reinforce the environmental context, while the people-focused photographs relate the story of the First Nations as a community.
The site is currently in development and will launch in April 2008. www.ahapc.ca
http://www.netgenetix.com is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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SpiceBox Products Ltd. is a Burnaby-based book publisher that has carved out its own niche in the book-plus publishing industry (packaging a book with a component item). They produce a range of products for both adult and juvenile markets and their topics range from early education to home and garden.
SpiceBox came to Netgenetix in January 2008 with a project to create an online presence that will integrate their product focus with their marketing message. Their current site is a simple splash page that does not clearly demonstrate their product focus nor does it convey an effective marketing message for the creative book publisher. The web site visitor is left wondering what the company is and what it does.
The business strategy of the new web site involves effectively promoting SpiceBox's creative book products with a B2B focus on potential retailers, while also engaging direct consumers as a secondary audience. As such, the site needs to appeal to this hybrid of retailer and consumer audiences. It also needs to effectively showcase products targeted for both children and adults.
Inspiration for the SpiceBox web site will balance playful design elements, clean layout and organization, user-focused information architecture, easy navigation access to the product catalog, and appealing aesthetics for a corporate audience. The design theme will be engaging and creative, while professional and informative.
The new SpiceBox web site will be integrated with Netgenetix's in house content management system, Zowie CMS. The new site will be launched in April 2008. www.spicebox.ca
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Pickup Hockey is an online community for NHL Hockey fans (http://www.pickuphockey.com). The site is enormously popular, with a base of over 100,000 members, and 8 million page views in October 2007. Part of this success can be attributed to effective SEO, which finds PickupHockey consistently within the top few rankings for search terms such as "free hockey pools". However, the success can also be attributed to the value the site provides, because once visitors find the site, they stay and become members.
At the heart of the site is software that allows fans to manage hockey pools. This software includes email notification of pool statistics, a chat room between fellow pool members, and sophisticated management of the pools themselves. The site is informational and community oriented, so the design focus needs to be in balance with easy access to the site features via the homepage: recent blogs posts by noted fantasy hockey personalities, active forum topics by fellow members, the latest NHL scores, upcoming NHL schedule, hockey news articles, and login access to the hockey pool manager software.
PickupHockey underwent a recent rebranding that included a new logo design, and a redesign and reorganization of the homepage. The new logo design is bold and clean, offering easy recognizability, as well as a memorable effect for the site's name. The homepage design theme is gritty: mix of rough edges and smooth lines; compartments of information; masculine colors of black, grey, blue, and orange; & stylized images of hockey players. This theme is ideal for the target audience, and reinforces the branding of the site for its visitors.
Future upgrades include new features for the upcoming playoff season in April 2008.
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Potential Squared, a UK-based management consultant organization, approached Netgenetix last Spring with a project to define their brand identity. As a company that specializes in human resources consulting for leadership, organizational effectiveness, and management development, Potential Squared needed a brand image that could convey success, growth, and trust. It was essential that this image could be effectively conveyed across all aspects of the project, from logo design, to print material, and to website development. The new website, complete with Netgenetix's in house content management software, was successfully launched last August.
"Netgenetix consistently exceed expectations. Their communication is exceptional. They consistently delivered on schedule. Their advice is valuable and accurate. Leigh and his entire team are highly professional. They are friendly, approachable and a real pleasure to work with," said Annalisa Hunter, Company Director of Potential Squared, "Netgenetix displayed their creative flair by producing a strong image for us. Netgenetix's website content management system is easy to use, and puts control of content and updates firmly into their client's hands. In addition to the design and web build, Jessica Doig provided invaluable advice and direction in terms of search engine optimization."
Potential Squared has experienced tremendous growth and success that has in turn inspired new web projects. The organization is currently writing new content that will be geared to a particular geographic audience. The current UK site will become the dedicated Europe and Asia focused website, while a new US site will focus on North American content. A GEO IP database will be referenced for the website to automatically redirect a website visitor to the appropriate site based on their region of their IP address. Website visitors will also be able to toggle between the alternate sites from the website menu. Both sites will feature the consistent design and information architecture of the current site, while highlighting the most relevant content for that particular audience.
Potential Squared's other current projects include expansion of their website content and launching a Corporate Blog. Their website content will soon feature a dedicated section on Corporate Social Responsibility, including a Client Charter, Employment Practices, Community Charitable Partnerships, and Environmental Support Policies. Their new Corporate Blog will be designed to match the branding of the website. It will be available online to authorized readers, to serve as a secure and effective means of sharing ideas between their consultants.
Netgenetix is proud to partner with Potential Squared as they continue to expand their online presence. www.potential2.com
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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One West Property Corp., a Vancouver based diversified real estate company, contracted Netgenetix Media in December 2007 to improve their world wide web search ranking by providing analysis and recommendations for web site search engine criteria. Michael Metcalfe, President, wanted to amplify the visibility of One West's corporate web site www.onewest.ca to promote their property management services to local Realtors and Property Owners in the Downtown Vancouver, market.
The SEO upgrade is a five phase project: establish SEO baseline, define search criteria, make web site changes, notify search engines, and measure SEO success. The first step required the establishment of a baseline of the web traffic and site performance to help measure ROI. The second process was defining their industry's relevant keywords for effective search engine crawling of their industry, geographic location, and core business. Once the keywords are defined, they were added to the site. It is critical to incorporate keywords throughout the page content, not just within the page metadata. Unique page-specific metadata was recommended and implemented for all the site pages. Other changes included adding a sitemap, incorporating footer text and navigation links, seeding keywords throughout the site content, adding alt tags to all images, and adjusting file naming conventions to include relevant keywords. The SEO changes were made and the search engines and directories were notified. At 90 days out the success of the project will be compared against the earlier baseline.
One West's SEO upgrade was launched December 29, 2007. www.onewest.ca
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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