Smak is a non-traditional marketing agency that makes 'visionary marketing dreams into tangible street-wise reality'. They seek to stand out from the crowd with their edgy tactics and marketing stunts. Smak's corporate website, www.smak.ca, reflects this stance, with its clean design, memorable imagery, and striking brand message. Their website was successfully launched last Spring.
"Netgenetix attention to detail and fantastic service has kept us coming back time and time again," said Claire Lamont, Creative Partner, "Being in the ad industry we needed a web partner that understood the importance of design and innovation, both of which we have achieved with Netgenetix."
Smak approached Netgenetix in November with a project to promote Vancouver's Lotus Awards for marketing innovation (www.whatchurface.com). They sought to feature photos from the awards evening within a revised photo gallery on their website. The photo gallery was then promoted with a striking flash overlay on the Smak homepage. The design of the promotion took inspiration from the Lotus Awards site to create brand synergy across the different websites. The flash animation allowed the featured promotion to dramatically dip and slide into place on the homepage, for most noticeable effect, while not interfering with the regular site navigation and usability. The effect was engaging, prompting curious website visitors to click on the promotion to view the photo gallery in question.
In addition to the Lotus Awards project, Smak continues to partner with Netgenetix for ongoing upgrades to their custom online Project Management System. This web-based application allows secure administration of project schedules, budgets, and project details remotely between their Vancouver and Toronto head offices.
Netgenetix values the partnership it has shared with Smak, and anticipates many new and successful ventures in the future.
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals. 
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Leading Quality Assurance is a UK-based consultancy service that provides quality assurance audits and training to the luxury hospitality industry. By evaluating the performance of their clients, they enable them to effectively improve the operations. Their extensive client list includes over 400 clients in 80 different countries. As such, LQA is a leader in the luxury travel sector for benchmark data on quality assurance.
LQA contacted Netgenetix during the summer with some new goals. They wanted to greatly expand upon the features and functionality of their online reporting tool. They also sought to freshen their brand appeal with a new corporate logo and brand identity. Short-term future goals include a website redesign inspired by their new logo.
The project is currently in development. The upgrades to the reporting application are progressing smoothly, a modern and sophisticated logo has been designed, and plans are in the works for the new look-and-feel for the website as early as next month. The full project should be completed in April of 2008.
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Netgenetix is proud to announce the release of Zowie CMS™, Netgenetix's in house content management software.
Content Management Solutions empower non-technical users to create, update, and manage the content on their website. Zowie CMS™ makes editing and creating content as easy as writing an email, encouraging non-technical staff to participate in updating the company website. User permission management ensures editing access is secure and limited to authorized administrators. The Zowie CMS™ user interface is intuitive and follows the pattern many document editors use for formatting content (for example, including buttons for 'bold', 'italic', and 'underline'). Zowie CMS™ has been designed to be simple to use, while providing smart functionality.
Zowie CMS™ is at the core of the Netgenetix's business of providing custom web development to their customers. For the past 7 years, Netgenetix has developed custom CMS solutions for their clients; Zowie CMS™ is the result of that experience. Netgenetix supports custom functionality for Zowie CMS™, as well as its integration with graphic design needs. Zowie CMS™ is scalable so that smaller organizations can implement the basic feature set, while other organizations can add custom features that suit the needs of their business.
"Zowie CMS™ promises to be a friendly, affordable and empowering content management system that is delivered with care and supported by integrity. Zowie's promise is simple; in fact, the tagline is Bringing Back Simple. Content Management Software programs these days can be overly complicated and not easy to use. Instead, we have created Zowie CMS™ as a powerful customizable software product that is really and truly easy to use." Leigh Byblow, President, Netgenetix Media..
To learn more about Zowie CMS™, visit: (http://www.zowie-cms.com)
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Netgenetix Media is now hiring for the following positions:
Sales Manager
The Sales Manager will source and qualify potential web and print development opportunities via various channels. They will also manage inbound and outbound sales communications and will be a company representative at events and tradeshows. In addition to assisting in the ongoing development and refinement of company sales processes the Sales Manager is responsible for clearly articulating the prospective client's high-level project vision to the production leads in the early stages of the project.
- Fulltime/Permanent
- Job availability is immediate
- Competitive Salary
- Commission Structure
- Benefits
Only applicants selected for interview will be contacted. Thanks to all who apply! Please, no phone calls.
Web Designer / Developer
As a Web Designer / Developer at Netgenetix Media you will be working as part of a team building web sites. You will be responsible for coding standards-compliant, search-engine friendly HTML/XHTML pages. You will be scripting CSS, XML, JavaScript, DHTML, AJAX, and ActionScript. You will also be doing graphic design and production design including site layout and interface design. Strong Flash development and design skills will be a tremendous asset! You will also be conducting web site maintenance and updates of both client web sites and internal web sites. Conducting quality assurance testing and browser compatibility testing is part of your duties. A strong candidate would keep up to date with the latest web trends and help research solutions that may apply to ongoing project loads. You will also assist with the technical assessment of projects in the preparation of sales quotes.
- Fulltime/Permanent
- Job availability is immediate
- Competitive Salary
- Benefits
Only applicants selected for interview will be contacted. Thanks to all who apply! Please, no phone calls.
Web Designer
As a Web Designer at Netgenetix Media you will be working as part of a team designing web sites. You will be primarily responsible for the graphic design, UI, layout and production design of web sites. your responsibilities will extend to some coding HTML/XHTML/CSS pages. Strong Flash development and design as well as print design skills will be a tremendous asset! A strong candidate would keep up to date with the latest web trends and help research solutions that may apply to ongoing project loads. You will also assist with the technical design assessment of projects in the preparation of sales quotes.
- Fulltime/Permanent
- Job availability is immediate
- Competitive Salary
- Benefits
Only applicants selected for interview will be contacted. Thanks to all who apply! Please, no phone calls.
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Potential Squared has launched its new brand: www.potential2.com
UK-based management consulting company, Potential Squared, approached Netgenetix last May with a project to define their brand identity. As a newly formed organization, they needed Netgenetix to understand their company and their goals, and effectively convey that to their target audience. The project incorporated all facets of their brand, from logo design, to print collateral, to website creation, including a custom content management solution.
Potential Squared is a human resources consulting organization that specializes in improving business goals through their expertise in leadership, management development, and organizational effectiveness. As such, their brand identity needed to convey trust, creativity, growth, and commercial success. Brand synergy across logo, print, and web design was a critical element of the project.
A modern and sophisticated logo was designed that translated well to the print collateral and the website look-and-feel. The print material included business cards, envelopes, letterheads, cd sleeves, notepads, and presentation folders. The website features a fresh and invigorating color scheme, intuitive information architecture, news feeds from the Financial Times, and informative case studies featuring Potential Squared’s diverse portfolio of clients.
As Potential Squared is a new company, it was important to design the website to be full scalable as they grow. Netgenetix developed a custom content management system that enables Potential Squared to author and edit content using a WYSIWYG (or What You See Is What You Get) editor. This web-based cms promotes continuous addition of content to the website over time while maintaining the core structure of the professional website design.
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Netgenetix Media is proud to announce the addition of two new staff members to our team.
John Hallet
Project Manager & Software Architect
John comes to Netgenetix Media with 13 years experience in software architecture, application development, and project management. John excels at combining his academic background from his degree in Computer Science from the University of British Columbia with his real-world experience delivering software solutions on time and on budget. John’s knowledge includes content management solutions, database development, e-banking, e-learning, information architecture, and enterprise software solutions. John thrives in the analysis, specification, and architecture that bring to life the design, features, and functionality of your project. John is a significant new talent for our team.
Jessica Doig
Project Manager
In her role as Project Manager, Jessica oversees all aspects of your website or print project. Jessica has a bachelors Degree in Science from the University of British Columbia and is currently working towards her MBA from University Canada West. Jessica comes to Netgenetix with the experience of managing complex website projects for clients all over North America. Jessica’s knowledge includes search engine optimization, content management solutions, blogs, newsletter email marketing blasts, flash marketing campaigns, e-commerce, and blogs. Jessica’s business background, people-orientation, and attention to detail are a powerful combination to help you achieve your business goals for your website. Jessica is a valuable new addition to Netgenetix Media.
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Smak, a visionary guerilla marketing company, contracted Netgenetix last April to develop a new professional website with a custom content management system and a powerful web-based project management application.
Smak sought to create a new website that better showcased their company, and effectively conveyed their corporate brand and professional image. The resultant design is modern, clean, and fresh, creating the ideal match for the engaging content and striking imagery. The site features intuitive navigation, search engine optimization best practices, and a flash photo gallery of their extensive portfolio.
The project entailed not only a new look for Smak, but also new content, which is administered via an easy-to-use in-house content management system. Netgenetix developed the cms to empower Smak’s non-technical staff to take editorial control over the content on the website. The cms is structured such that changes can be made to the content without altering the core design of the site, allowing Smak the freedom to edit and create content, while maintaining the professional look-and-feel of the website.
The project management application is a web-based custom software solution that enables Smak to flexibly manage their creative projects. Smak can manage project budgets, team timesheets, dynamic calendars, project schedules, invoicing, project status updates, secure project files, client contact information, multiple levels of user access, as well as dynamically generate exports of project reports. This tool promotes secure, effective, and portable management of Smak’s marketing projects.
"This project was a major undertaking by both Smak and Netgenetix" said Leigh Byblow, President of Netgenetix Media, "beyond being a web site, it includes a key business application to manage their projects. Extremely careful consideration went into the software architecture so that it worked perfectly with their internal processes. The result was even better than both parties imagined. We’re already discussing what else we can do for their company!"
Smak’s web development project was successfully launched in July 2007. www.smak.ca
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Netgenetix Media is now hiring for the following positions:
Project Manager
The Project Manager oversees all aspects of the web or print project using planning, monitoring and controlling processes. The Project Manager is responsible for completion of the project on time, on budget and on spec. To this end, the PM performs a variety of tasks including, but not limited to, coordinating all resources and stakeholders; setting deadlines; assigning responsibilities; and monitoring, summarizing and communicating the progress of the project.
- Fulltime/Permanent
- Job availability is immediate
- Competitive Salary
- Benefits
Click to download a PDF job description for the Project Manager position. Only applicants selected for interview will be contacted. Thanks to all who apply! Please, no phone calls.
Site Architect & Requirements Analyst
The Site Architect & Requirements Analyst works with Sales, the Account Manager and directly with the Client to establish a detailed understanding of the requirements of a project. Further, from this information the Site Architect & Requirements Analyst details how the work will proceed to meet those requirements. Documentation created by the Site Architect & Requirements Analyst include, but is not limited to, functional requirements, scope, wireframes, and site maps. The Site Architect & Requirements Analyst can often begin their involvement early in the sales cycle.
- Fulltime/Permanent
- Job availability is immediate
- Competitive Salary
- Benefits
Click to download a PDF job description for the Site Architect and Requirements Analyst position. Only applicants selected for interview will be contacted. Thanks to all who apply! Please, no phone calls.
Sales & Client Services Manager
The Sales & Client Services Manager will source and qualify potential web and print development opportunities via various channels. They will also manage inbound and outbound sales communications and will be a company representative at events and tradeshows. In addition to assisting in the ongoing development and refinement of company sales processes the Sales & Client Services Manager is responsible for clearly articulating the prospective client's high-level project vision to the production leads in the early stages of the project.
- Fulltime/Permanent
- Job availability is immediate
- Competitive Salary
- Commission Structure
- Benefits
Only applicants selected for interview will be contacted. Thanks to all who apply! Please, no phone calls.
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Newly formed UK-based, Potential Squared came to Netgenetix in late May for help developing their brand identity. Since that time Netgenetix has begun development of the human resources consulting firm's corporate logo, print collateral and web site.
Potential Squared specialises in assessing and developing commercial behaviour to generate increased business performance. It works with blue chip companies and medium-sized enterprises to create for them a leading edge differential to their competitors, helping employees to cope with and thrive on changing commercial expectations and goals.
"We chose to work with Netgenetix following a very positive client recommendation" said Colin Hunter, founder of Potential Squared. "Netgenetix have been highly professional and make working at a distance very easy through their bespoke online client management system, and frequent emails and conference calls. They are highly creative and have really made our brand and values come to life. In addition, they have held creative brainstorms to help us brand our products and services and have provided an email hosting service to us." Colin added, "They have always been clear in terms of deadlines and required input from us, and are a pleasure to work with!"
The project is progressing smoothly and is expected to be completed by late summer.
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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Smak, a national, non-traditional communications agency has selected Netgenetix Media to design and develop their company's new web site, as well as a mission-critical web-based application that will be used to manage their customer's marketing projects.
An intuitive navigation and an enhanced information architectural structure will improve the overall effectiveness of the new web site over the old one. Unlike the old web site, the new one will include a sophisticated administrative application that will allow Smak's in-house staff to have complete control of the page content. Along with web-based site metrics (a statistical analysis tools), search engine optimization (SEO) management and other powerful feature components, the new web site created by Netgenetix will allow Smak to manage and track all aspects of their online initiative.
Because of Smak's steady, but fast growth they have felt the need to have a centralized, web-based project management application to bring further consistency and accessibility to their creative projects. After unsuccessfully searching the market space for the perfect off-the-shelf solution, they turned to Netgenetix to build an affordable custom online software solution that works with their current management processes.
"After an exhaustive internet search for the right tool to manage our projects we were unable to find anything that truly fit our specific needs." said Claire Lamont, Managing Partner at Smak. "Netgenetix listened carefully to what we needed and was able to turn those requirements into a professional design specification that worked within our budget. We knew that they could also handle our web design needs with ease, so it just made the decision to work with Netgenetix again very simple."
The new project management software will enable Smak to create integrated project budgets, manage staff roles with multiple billing rates, manage team timesheets, view and edit the status of a project, create and maintain multiple calendar-views, maintain client contact information, generate fixed and dynamic project reports, have multiple user access levels, enable customers to securely monitor the project status, and to store and manage third-party project files.
"We have worked very successfully with Smak in the past and we are very excited to work with them again on this important project!" says Leigh Byblow, President of Netgenetix Media. "Smak is making big waves in their industry and to have them choose us to develop their web presence as well as develop a key management application for their business demonstrates that we are doing things right and there is a belief in the products and services we offer."
The highly anticipated web site and project management application will be completed the end of July 2007 Netgenetix Media Inc.
(http://www.netgenetix.com) is an Internet development company specializing in multi-tiered web-based solutions such as web site design and architecture, e-commerce, database development and online marketing. With a strong emphasis on custom web applications and software integration, Netgenetix Media can help you to ensure your company reaches its online goals.
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